Information We Receive
We receive information in different ways through our website. We reserve the right to treat anonymous or personally identifiable information collected through this website as an asset which may be transferred to a third party in connection with the merger or sale of Longevity Acupuncture, or a portion of our business. The information we receive from users of our website can be categorized as being either anonymous or personally identifiable.
Anonymous information refers to information that cannot be tied to a specific individual. Many persons who access our website do not use the personalization features that are available to them through our website, and therefore these individuals are anonymous to us and the data we collect from them does not enable us to identify them in any personal way. For example, we may know that 5,000 users visit our website every day and that 3,000 of them reside in Florida, but we may not know their names or where they live. All anonymous information we collect through our website is collected when your web browser accesses our website. When you surf the Internet, your web browser automatically transmits information about your preferences to our server every time you visit our website. Also, our server automatically collects the IP (which stands for Internet Protocol) address of the computers that access our website. An IP address is a number that is assigned to your computer when you access the Internet. It is not truly personally identifiable information because many different individuals can access the Internet via the same computer. Please note that although such information is not personally identifiable, we can determine from an IP address a visitor’s Internet Service Provider and the geographic location of his or her point of connectivity.
The anonymous information collected by us through your web browser and our server is used in aggregate form to help us to monitor audience size, measure traffic patterns and identify popular services and information within our website. We use this information to improve our services to you and to help develop improved services based on user interests, behavior and demographics.
Personally identifiable information refers to information that tells us information that can be used to identify you, such as your name, address, age, etc. In many cases, we ask for this information to provide the personalized service you wish to use. The amount of personally identifiable information that we know about you is entirely up to you to decide. We will only know personally identifiable information about you if you choose to share this information about yourself; however, some services may not be available unless we obtain a certain amount of personally identifiable information from you.
We collect personally identifiable information when you voluntarily provide it when, for example, requesting a newsletter that we produce or indicating that you would like to receive certain targeted information on topics that interest you.
Cookies and Web Beacons
In addition, we may also collect anonymous information through the use of “Cookies” and “Web Beacons”. When you visit our website for the first time, our server sends a Cookie to your computer’s hard drive through your web browser. A “Cookie” is a small text file that contains a unique identification number that is sent from us and stored on your computer. Cookies enable us to recognize your web browser whenever you visit our website through the unique identification number assigned to the Cookie, and this information is stored to help facilitate your use of the website the next time you visit. A “Web Beacon” is a small transparent image placed on a website that may track visits to a particular page. We use Web Beacons to collect information to support our reporting software.
If you wish to find out how to prevent your browser from accepting new Cookies or Web Beacons, how to disable Cookies or Web Beacons altogether and how to monitor when you receive a new Cookie or Web Beacon, check the “help” feature of your web browser. However, not accepting or disabling Cookies or Web Beacons from our websites may prevent you from accessing certain parts of our websites.
Disclosure of and Access to Information
As a general rule, we will not disclose your personally identifiable information to any unaffiliated third party, except when we have your permission or under special circumstances, such as when we need to treat the information collected through this website as an asset in the event of the merger of sale of Longevity Acupuncture, or a portion of our business. Your personally identifiable information may be accessed by our management information services team or an affiliated third party providing technical support or maintenance for us.
If we offer services using or in conjunction with an unaffiliated third party, we may need to share some or all of your personally identifiable information with that unaffiliated third party for purposes of providing the services to you. If you do not want your personally identifiable information to be shared, you can choose not to use that particular service or notify us that you do not wish your personally identifiable information to be shared.
In some circumstances we may be required by law to disclose personally identifiable information. We will do so, in good faith, only to the extent we believe to be required by law. We may also disclose personally identifiable information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against a third party who may be violating our terms and conditions governing the use of our website, or who may be (intentionally or unintentionally) causing injury to or interference with your or our rights or property or those of a third party.
We may share anonymous information with third parties. For example, we may match our user information, such as gender and age preferences and usage, with data of these third parties to help develop additional products and services to offer through our website.
Longevity Acupuncture has taken reasonable steps and has employed industry-standard practices and technology to ensure the integrity and confidentiality of personally identifiable information; but because even the most secure computer system can be violated, Longevity Acupuncture cannot guarantee security.
IMPORTANT: Please keep in mind that whenever you voluntarily disclose information about yourself in the public domain, for example, through bulletin boards, chat rooms, e-mails, it is